Our Heartspitality culture equation starts with LOVE. It's an unconditional love that comes from our actions. Love at Herschend is choosing to behave in a manner that makes everyone feel welcome, valued, and respected.
Each of Herschend’s brands is unique, but what's always constant is our love for one another, our guests, and our communities. This three-pronged approach is what we call our Love Strategy.
The heart of a strong company culture comes from how we treat one another in the workplace. We call this Leading with Love. Now, we’re not talking about brotherly love, emotional love, or parental love, which are nouns (feeling words). We practice AGAPE love, which is a verb (an action word). It’s about our behaviors and making a conscious choice to love one another through our actions, regardless of how we feel.
Our more than 12,000 diverse hosts across North America choose to Lead with Love every day, and we return that love through initiatives like profit sharing, competitive benefits, and free tuition with GROW U.
Our hope is that when our hosts feel love from the company and their colleagues, they will pass that love on to our guests, which fuels our purpose of bringing families closer together by creating memories worth repeating.
The heart of our success is the world-renowned hospitality that's rooted in our DNA. It comes to life through our dedicated hosts who love in all they do, every day.
Work With UsFor more than 75 years, our family-owned business has been dedicated to Bring Families Closer Together By Creating Memories Worth Repeating®. It’s the shared purpose that gives our work meaning and connects our hosts to one another everywhere.
Our more than two dozen entertainment brands include iconic award-winning theme and water parks, aquariums, resorts, and immersive content and experiences for the whole family.
Learn MoreOur company’s commitment to generosity began with Hugo and Mary Herschend 75 years ago and remains just as essential today. Our giving is focused on making a meaningful impact on the communities we serve and making contagious generosity part of our culture. Here’s a few ways we give back.
At Herschend, we are deeply committed to safeguarding our planet's incredible biodiversity. Through the collective efforts of our renowned AZA-accredited aquariums, we aim to create unforgettable memories that inspire our communities to care for the ocean and marine life.
We work closely with our affiliated foundations and industry associations to make a lasting impact for the benefit of animals, our planet, and all future generations through education, research, rehabilitation, rescue, and rewilding programs.
Learn More
