Everything Herschend

About Us

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide.

While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.

We’re proud to honor our founders’ legacy by loving in all we do, every day—caring for each other, welcoming our guests with warmth, and making a positive difference in our communities. 

Our Purpose

Our mission – Bringing Families Closer Together – and vision – Creating Memories Worth Repeating – are what connect our teams across North America. It’s a shared purpose that drives us and gives our work meaning.

Love in all we do. Every Day.

Our Values

We Greatly Exceed Guests’ Expectations

  • With distinctive themed entertaining experiences for every member of the family
  • With genuinely friendly, caring people who take pride in what they do

We Serve Others

  • By working as a team and empowering each other
  • By being accountable to our guests, each other and the communities we serve
  • By Leading with Love—being Patient, Kind, Humble, Respectful, Trusting, Unselfish, Forgiving, Truthful and Dedicated

We Create Emotional Connections

  • By treating guests like a member of our family
  • By providing shared experiences that bring families closer together

We Constantly Improve

  • By adapting to our guests’ changing expectations
  • By managing safety, security, risks and resources
  • By investing in people and products to produce growth and provide a reasonable return on our investment

Our Heartspitality Culture

When Love and Purpose come together, we create real impact and joy that spreads through our hosts to our guests and out into our communities.

Learn More

As the saying goes, the proof is in the pudding. So, we asked our guests to share their stories.

Explore More About Herschend

News
 

News

Read more about the latest news and updates throughout Herschend. 


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Our Roots
 

Our Roots

Learn about our founding story and our “family held forever” objective.


Family Owned

Careers At Herschend

Help Us Create Memories Worth Repeating

The heart of our success is the world-renowned hospitality that's rooted in our DNA. It comes to life through our dedicated hosts who love in all they do, every day.

Work With Us