About Us

Everything Herschend

Herschend is the world’s largest family-owned themed attractions company that’s been Bringing Families Closer Together by Creating Memories Worth Repeating® for seven generations. Our 12,000+ passionate employees (hosts) collectively entertain 15 million guests each year across our two dozen wholesome family entertainment brands. Each offers distinctive experiences that inspire discovery and deliver on Herschend’s commitment that every guest leaves with two things: a smile and a deeper connection with one another.

Our Purpose

Our mission – Bringing Families Closer Together – and vision – Creating Memories Worth Repeating – are what connect our teams across North America. It’s a shared purpose that drives us and gives our work meaning.

Love in all we do. Every Day.

Our Values

We Greatly Exceed Guests’ Expectations

  • With distinctive themed entertaining experiences for every member of the family
  • With genuinely friendly, caring people who take pride in what they do

We Serve Others

  • By working as a team and empowering each other
  • By being accountable to our guests, each other and the communities we serve
  • By Leading with Love—being Patient, Kind, Humble, Respectful, Trusting, Unselfish, Forgiving, Truthful and Dedicated

We Create Emotional Connections

  • By treating guests like a member of our family
  • By providing shared experiences that bring families closer together

We Constantly Improve

  • By adapting to our guests’ changing expectations
  • By managing safety, security, risks and resources
  • By investing in people and products to produce growth and provide a reasonable return on our investment

Our Heartspitality Culture

When Love and Purpose come together, we create real impact and joy that spreads through our hosts to our guests and out into our communities.

Learn More

As the saying goes, the proof is in the pudding. So, we asked our guests to share their stories.

Explore More About Herschend

News
 

News

Read more about the latest news and updates throughout Herschend. 


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Our Roots
 

Our Roots

Learn about our founding story and our “family held forever” objective.


Family Owned

Careers At Herschend

Help Us Create Memories Worth Repeating

The heart of our success is the world-renowned hospitality that's rooted in our DNA. It comes to life through our dedicated hosts who love in all they do, every day.

Work With Us